All posts in “Branding Design”

Logo Design

Screamin’ for Ice Cream Over Here!!! Chadwick’s Churn Logo Design

The awesome thing about my job is that I get to work with so many different types of companies. I mean, a gourmet ice cream shop?!?!? What’s the saying?…”We all scream for ice cream..?”

When I was contacted by The Social Farmer, a social media management company, to team up with Nickie Lewis Design in creating the new logo design for Chadwick’s Churn located in Alcoa, TN,  I was super excited!

Sometimes as a graphic designer, you will design a logo for a company that is just beginning, and other times you will help “revamp” what they already have going. For Chadwick’s Churn, we got to take what they already had and remake the logo. Kind’ve like a “whole body make-over!”

If it’s at all possible, when designing a new look, you will want to keep some of the elements that they already have. Why? Because whether you realize it or not – how a company represents themselves visually allows you to identify who they are. Unless one of my clients specifically says that they want nothing to do with the old look, I will try my best to flow in some of their past look for an easier visual transition. Sometimes it’s using the same font, sometimes it’s the color, and for Chadwick’s Churn, we kept many of the elements, but gave it an updated look.

Chadwick’s wanted to keep a fun feel, and so that’s why we went with the more playful (yet very readable!) font choice. Just like Chadwick’s offers the ability to totally customize your ice cream, they also wanted that completely custom feel to their logo, hence using the two “C’s” as the ice cream on the top!

If you haven’t checked them out — go do it now!
Visit them on Facebook at: www.facebook.com/chadwickschurn.
They offer the ability for you to make your very own flavor of ice cream!!! Hello?!?!?! You can’t beat that!

Nickie Lewis Design is owned & operated by Nickie Lewis in Knoxville, TN.
Nickie Lewis strives to help companies grow and thrive through visual communication.

Check out my portfolio!: www.nickielewisdesign.com/portfolio
Like me on facebook!: www.facebook.com/nickielewisdesign
View my profile!: www.linkedin.com/in/nickielewisdesign

Logo Design

Say What?! | Veil 22 Logo Design

Ya know, anytime you are going to do a logo design for a new company — it’s a big deal. I mean, you have to capture their personal style, make them stand out from competition, make sure you’re conveying the right “feel” [such as: corporate, laid back, vintage, etc.] and it’s gotta look good!!!

A logo for a new company sets off their first impression to the world. It says, “Hey World! I really care and take pride in my business” or it says, “Hey World! My cousin made this logo in word, and I think it will do for right now!

You may think I’m kidding..but I’m really not! 😀

Think about it this way: Just by looking at the logo design — if you had never heard or bought anything from them before — which company do you think you will get the best quality product from? Target or the Dollar Store? Ahh…but you say that the Dollar Store isn’t about quality products…it’s about cheap products…and I say touché! Branding at it’s finest! You have to relay the right “feel” for what you’re selling when designing a logo [even it it means us graphic designers have to make the logo look “cheap”].

Target and the Dollar Store have done a fine job of marketing to their “target market” so to speak!

But I digress…the logo design that I had the pleasure of working on recently was for “Veil22 Designs”, a web, film, and tech company located right here in Knox-Vegas. This logo had to say: techy, funky, and maybe even a little futuristic.

I sat down with Suzanne, the owner — and immediately loved the vibe that she had in mind for her company. I really wanted to convey that in her logo…and I think we accomplished that!

So, a BIG thank you to Suzanne Young for allowing me to help with such a huge part of any new business! Please check out her website at: www.veil22.com

Nickie Lewis Design is owned & operated by Nickie Lewis in Knoxville, TN.
Nickie Lewis strives to help companies grow and thrive through visual communication.

Check out my portfolio!: www.nickielewisdesign.com/portfolio
Like me on facebook!: www.facebook.com/nickielewisdesign
View My Profile!: www.linkedin.com/in/nickielewisdesign